Data and the Future of Value

How to value data as an asset

Will Murphy
Towards Data Science
6 min readApr 26, 2017

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Historically, companies have pursued the dollar as a measure of value in the pursuit of shareholder value. Cash flow, profits, and asset values are all about dollars. I think an additional set of measurements can be added to the mix around the value of data. Businesses should be measured not only via current financial measurements but also by the amount of monetizable data they can capture, consume, store, and utilize. This doesn’t change the role of money; it just augments it with some new ways to value companies by looking at the…

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