Customer Behavior Modeling: The Best Models for a Post-COVID World

Not All Customer Models Are Created Equal

Adam Brownell
Towards Data Science
15 min readJan 27, 2021

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We can all agree that COVID has completely changed customer behavior. More people are buying digitally, more people are stuck at home, and more people are investing in personal comforts over trips/vacations.

And if they are anything like me, more people are going on weekend-long Amazon shopping sprees…

The FedEx mailman is my best friend at this point.

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