Customer Behavior Modeling: Buy-til-you-Die Models
A brief intro to the BTYD family, Pareto/NBD, & Pareto/GGG for Predicting Buying Behavior
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10 min readJan 19, 2021
Predicting a Customer’s Lifetime Value, or how much they will spend over the next few years, is a very challenging problem. Some Data Scientists (me) have full time jobs dedicated to solving this problem.