Clustering datasets having both numerical and categorical variables

With the advent of machine learning in the modern era, businesses have seen a transformation in the way they make decisions and drive profits. One of the most important attributes of a successful firm is how well they can understand their customers and how well they can cater to their personalized needs. It has become increasingly important for firms to understand that the ‘one size fits all’ model doesn’t work anymore.

This brings us to the topic of clustering. Clustering is nothing but segmentation of entities…