Causal Inference: Quasi-Experiments

Your PM forgot to run an A/B test… what now?

Photo by Isaac Smith on Unsplash

This article is Part 1 of n (depending on how much I end up rambling on) in a series of articles about using quasi-experiments for causal inference. Briefly, Part 1 will explain the whys and hows of quasi-experiments, as well as the nuances involved when applying approaches like PSM. In Part 2, I will talk more about the…