Capturing Unconstrained Demand in Supply Chains

Capturing real demand is difficult for supply chains. If not impossible! Let’s review best practices: collaboration, tracking out-of-stocks, demand drivers, and cannibalization

The real demand is your clients’ initially requested product, quantity, and delivery date. Demand is not your actual sales. Sales are constrained by the inventory at hand or, more generally, by supply availability. In other words, demand is about what your…