A Guide to Association Rule Mining

Create insights from frequent patterns using market basket analysis with Python

Idil Ismiguzel
Towards Data Science
10 min readApr 5, 2023

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Photo by Matthias Schröder on Unsplash

Association rule mining is a rule-based machine learning technique used to find frequent patterns in a data set. Frequent patterns may include frequent itemsets that are usually bought together or subsequences that are bought in sequence. For example, cookies and coffee can…

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