A/B Testing with Binary Data: Two Sample Proportions z-test
Find a statistical difference between two user groups for a marketing campaign
Published in
8 min readJul 6, 2022
“But you no longer heard the song. You had gone away, my boy, into your tale. Did you know that you would never turn into a fish, that you would never reach Issyk-Kul, or see the white ship, or say to it: “Hello, white ship, it’s I”?
You swam away.”
― Chingiz Aitmatov, The White Steamship
