A/B/C Tests: How to Analyze Results From Multi-Group Experiments
Explanation of Analysis of Variance (ANOVA)
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8 min readMay 14, 2021
Experimentation is widely used at tech startups to make decisions on whether to roll out new product features, UI design changes, marketing campaigns and more, usually with the goal of improving conversion rate, revenue and/or sales volumes. Oftentimes, we want to test the effect of…