Gustavo BramaoExploring Text and Speech To SQL using Generative AIIn this article, we will delve into a method for generating SQL queries based on user prompts, text, and speech inputs using OpenAI’s API2 min read·Sep 3, 2023----
Gustavo BramaoMarketing Mix Modeling — Simulator GUI code and Meta Hackathon WinnerRobyn is a great framework to deliver in-house marketing mix models in production. But one of the limitations we found is product adoption…2 min read·Jan 1, 2023----
Gustavo BramaoReal-time analyticsBuilding near real-time dashboards for performance marketing,3 min read·May 7, 2022----
Gustavo BramaoinTowards Data ScienceThe main concepts applied in Frequentist and Bayesian A/B testing.In this article, we will explain the fundamentals differences between frequentist and Bayesian while doing an A/B test and having some fun…12 min read·Dec 16, 2020----
Gustavo BramaoBuilding a Media Mix Model and a forecasting tool via Prophet and LM in R with a cool GUI using…In this article, we will see the main steps and concepts involved in building a [1] trend forecasting model enhanced with a [2] marketing…3 min read·Jan 3, 2020--1--1
Gustavo BramaoOptimizing towards incrementality at Facebook’s most granular level via Conversion Lift APIFew months ago we spoked about Facebook conversion lift to understand Facebook’s & Instagram’s incremental impact at a campaign level.4 min read·Nov 28, 2018--2--2
Gustavo BramaoMMM vs GBHMMMWhy Geo levels Bayesian Mix models are to most advanced MMM for performance Marketing.2 min read·Jun 8, 2018----
Gustavo BramaoTesting Doubleclick Search vs AdwordsDoubleclick search is supposed to be Google’s Ferrari for search - So before migrating all the campaigns to DS, i’ve decided to test the…3 min read·Feb 28, 2018--3--3
Gustavo BramaoFacebook’s Conversion LiftIf you are spending a significant amount on Facebook ads you might be interested by what follows.2 min read·Oct 17, 2017----
Gustavo BramaoSEO Scripting for Quality Methods.Sometimes it’s usefull to run a scaper just to insure that the dev team didn’t screw up.1 min read·Sep 21, 2017----