Image by Gerd Altmann from Pixabay (CC0)

7 Steps to Ensure and Sustain Data Quality

Several years ago, I met a senior director from a large company. He mentioned the company he worked for was facing data quality issues that eroded customer satisfaction, and he had spent months investigating the potential causes and how to fix them. “What have you found?” I asked eagerly. “It is a tough issue. I did not find a single cause, on the contrary, many things went wrong,” he replied. He then started citing…